" People who are crazy enough to think they can change the world, are the ones who do". - Steve Jobs
Mcdonald's a name doesn't required any identity. Mcdonald's is one of the most trusted name in fast food having the business operation in more than 100 countries with around 37,000 franchises all over the world. This American fast food company is leader in world fast food market. This fast food company was started in 1940 from California by two brothers Richard Mcdonald and Maurice Mcdonald. This restaurant became very popular in California due to good quality and 'Speedy System'. Speedy system was back bone of this fast food restaurant and still it is the most featured and liked quality of Mcdonald's . This speedy system was conceived by two brothers Richard Mcdonald and Maurice Mcdonald who have started this food chain restaurant.
Ray Kroc who visited this restaurant as a customer got very impressed with it's speedy system. He raised his concern in front of two brothers Richard Mcdonald and Maurice Mcdonald to open franchise of Mcdonald. Two brothers allowed him to open franchise on their own terms and conditions.
56 years old Ray Kroc was very ambitious and aggressive person who got and started many business ideas but always failed. After getting franchise Ray started to work on expansion and growth of Mcdonald. Ray has already lost all his wealth in his earlier business ideas failures. He offered to change the menu of Mcdonald and to distribute franchise to give Mcdonald a global exposure. Two brothers Richard Mcdonald and Maurice Mcdonald clearly denied as they worried that they will have to compromise with quality if franchise is distributed.
But Ray has decided to take Mcdonald on new heights . But he was aware with the fact that it is not possible under the ownership of two brothers Richard Mcdonald and Maurice Mcdonald. Now he took some bold steps and changed the fundamental principles of Mcdonald without discussing with Mcdonald brothers. Mcdonald brothers objected and warned to take legal action against him. But Ray was man of will he called a meeting of prospective investors and put his expansion and growth plan in front of them. Investors got impressed with business plan and agreed to invest in his company for growth and expansion. Now Ray doesn't have the problem with funds and he offered a proposal in front of Mcdonald brothers to take over Mcdonald. But two brothers denied and rejected the proposal but later they accepted the proposal as the offer amount was beyond the expectations of theirs. One more reason what forced them to accept the proposal was the power and control of Ray in Mcdonald. Now it was the birth of modern Mcdonald's. After taking over the Mcdonald's Ray never looked back and rest is history . It was the craziness of a man who think to start another business at the age of 56 even after being failed so many times and lost everything. People prefer to go for retirement at this age, when he started this business . According to Ray " One word..... persistence. Nothing in this world can take the place of good old persistence. Talent won't. Nothing's more common than unsuccessful men with talent. Genius won't. Unrecognised genius is practically a clich. Education won't. Why the world is full of educated fools. Persistence and determination alone are all powerful".